I recently came across an interesting blog post by Mitch Joel, the president of digital marketing agency Twist Image and the man behind the blog Six Pixels of Separation.
In his post, Joel states: “Blogs are one of the most valuable marketing tools ever created.”
And considering his success, I’d have to agree completely. In fact, we’ve already talked about the importance of having your own blog here and about creating online content here.
I specifically wanted to share some aspects of Joel’s blogging philosophy.
He writes (almost) every day. As we’ve discussed recently on the Inspiring Speakers Blog, there’s something to be said for having a creative routine. The more you write in general – and the more you write about what interests you and what inspires you – the more knowledge you’ll gain and the more innate that knowledge will be. Essentially, the more you write about and interact with your ideas, the more complete of a professional speaker you’ll be.
He is consistent. Joel writes six unique blog posts every week and on the seventh day of the week posts an audio podcast. So as a reader you are guaranteed new content every day that you visit his blog.
He goes easy on the self-promotion. Joel writes first and foremost about topics that provide value and information to his readers. If he does speak about his company and his work, he does so only when it is relevant and he does so with modesty. The purpose of his blog is to serve his readers, not his ego.
I highly recommend you visit Six Pixels of Separation and Joel’s post “Watching Me Blog” in particular. You’ll gain some real insight into what goes into writing and maintaining a smart, stimulating and relevant blog.
To your speaking – and blogging – success!
