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'Trademarks for Speakers:
Essentials for Protecting Your Intellectual Capital'

Guest Expert: Mark Partridge, JD

The Program:

You have a company name, product title or slogan that you don't want others to purloin. How do you ensure it is protected? What do you need to know and do to make sure you own the legal rights to it? How do you determine which categories to register your mark to fully protect it? How much does it cost? Do you need to hire an attorney? And what if you find someone else begins to use your trademarked work?

Trademark law expert Mark Partridge shares his insights and secrets on how to protect your name, slogans, titles, logos and domain names as trademarks, and strategies for using your trademarks to make more money. Learn how you can also benefit from the trademark protection ideas to be revealed in this valuable program.

You will learn how to:

  • Create a strong trademark
  • Register trademarks in the U.S. and abroad
  • Align your trademark protection strategy with your business goals
  • Leverage your trademarks to make more money
  • Enforce your rights against infringers without losing your shirt on legal fees

As a result of this session, you will be able to obtain federal trademark protection, create an effective brand protection strategy, and increase the market value of your speaking/training/consulting business.

More about our guest expert:

Trademark law expert and former NSA chapter president Mark V.B. Partridge, JD, has been named one of the top 250 intellectual property strategists in the world. Mark has helped some of the leaders in the speaking profession — including Mark Sanborn, Laura Stack and Mikki Williams — protect their names, slogans and titles as trademarks.

www.partridgeiplaw.com

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'Marketing Strategies I've Used
to Start and Grow My Speaking Business'

Guest Expert: Terry Paulson, Ph.D., CSP, CPAE

The Program:

Learn ten time-tested strategies you can use to market and grow your speaking business. The emphasis is on driving your unique focus, providing sustained value, building advocates and partners who trust you, and being easy to be remembered and referred on a low budget.

You will learn:

  • How to set the stage for repeat business in every presentation.
  • How to insure that you are remembered long after your meetings.
  • How to simplify your PR efforts to reinforce your uniqueness.
  • How to give gifts that keep on giving audiences value and you leads.
  • How to use the Internet to build value and generate business.
  • More about the care and feeding of advocates that makes you their "speaker of choice."

Additional resources for this seminar:

Marketing Strategies

More about our guest expert:

Dr. Terry Paulson is a licensed psychologist and author of the popular books Paulson On Change, They Shoot Managers Don't They?, Making Humor Work, 50 Tips for Speaking Like a Pro, and Can I Have the Keys to the Car? He hosted ECI's business television series entitled, "Quality from the Human Side" and is a founding faculty expert of MentorU.com, a leading edge online training community. His presentations help organizations, leaders, and teams make change work!

In over twenty years as a professional speaker and trainer, Dr. Paulson has presented to organizations such as IBM, Warner Bros., Sears, 3M, Schering, Merck, AT&T, Federal Reserve Bank, Texaco, Chrysler, U.S. Steel, NASA, PricewaterhouseCoopers, and hundreds of universities, hospitals and associations nationally.

Dr. Paulson is a Past President of the National Speakers Association and is one of less than 75 of NSA's members to earn the Certified Speaking Professional (CSP) designation and to be awarded the CPAE Speaker Hall of Fame Award for excellence in speaking skills and professionalism. His humor, down-to-earth style, and practical insights have made him one of the country's most highly rated presenters.

www.terrypaulson.com

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'Using Depth to Differentiate:
How to Set Yourself Apart Through
Insight and Substance'

Guest Expert: Ian Percy, CSP, CPAE

Additional resources for this seminar:

Handout — (PDF format, 76K)

The Program:

When someone comes up to you after your speech and says, "It's always good to be reminded of the basics," do you take that as a compliment? The brutal reality is that so many of us sound the same. If you see that someone is going to talk about teamwork or leadership or change — can't you pretty well predict what will be said? So can your audience — and they are tired of it! One largely overlooked way to distinguish yourself from all other speakers in your field is to say things no one else is saying and to get people to think in ways they have not thought before. This program will show you specific exercises that will mine the rarest diamonds still buried in your tried and true material. Real examples from those participating will be used in this most unusual program.

You will learn:

  • Just how similar we all sound and look and why depth of content can be your greatest differentiator
  • Why so many speakers value style over content, while audiences increasingly value content over style
  • Specific exercises to dramatically change current material
  • How to dissect your own messages to uncover new truths
  • How to anticipate the voice of the cynic toward your message and win them over
  • How to break out of old and familiar routines and challenge yourself to new discoveries
  • How to use your content in your marketing

More about our guest expert:

Named "One of the Top 21 Speakers for the 21st Century" by Successful Meetings Magazine, Ian Percy has been speaking professionally since 1970. Ian is recognized world-wide as an insightful expert on leadership and the work environment, with a life-long commitment to helping organizations and individuals find meaning in life, work and leadership. He is a Certified Speaking Professional and a member of the Canadian Speaking Hall of Fame.

Ian is a registered psychologist, and his book on leadership, Going Deep, ranked fourth on the Books for Business bestseller list. His newest book, The 7 Secrets to a Life of Meaning, is helping people discover what they are truly meant to do with their lives. Ian is also a regular columnist on performance improvement for HumanCapital magazine.

www.IanPercy.com

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'Podcasting for Beginners:
Taking Your Audio Content to the Web'

Guest Expert: Ron Ploof

The Program:

You have a message. You have a voice. You have a brand. You've heard that podcasting will help you reach potential new clients. But you're not sure — will it? You've heard podcasting is easy, but you don't know where to start. Do you need a script? How can you do simple edits? How do you get your podcast into iTunes for downloading? How do you market your podcasts, even if they are free? How do you build an audience who can't wait to hear what you have to say? Can you get paid for downloads? Can you do it yourself, or do you need to hire a techie?

Ron will share what you need to get started. With simple tools like a microphone, free software and a Web site or blog you can begin producing your own podcast "show."

You will learn:

  • If you are really sure you want to podcast
  • Equipment needed to begin podcasting
  • Considerations regarding the "show's" format
  • If and how you should use music
  • Publishing on iTunes
  • How to make your podcast so interesting and compelling that people will want to subscribe
  • How to publicize your podcast

More about our guest expert:

Ron Ploof founded OC New Media, LLC to help businesses have better conversations with their customers through New Media technologies.

He is one of the "early-adopter" podcasters, having produced Griddlecakes Radio, a family-safe storytelling podcast since the fall of 2005. Critics have called Griddlecakes Radio one of the best produced "indie" podcasts, comparing Ron's style with that of Garrison Keillor, Jean Shepherd, and Stan Freberg.

He has over 23 years in the high-tech electronics industry, most recently as New Media Evangelist, where he helped a $1.2 billion Fortune 1000 company adopt New Media technologies, successfully training 70 employees, launching eight blogs, producing audio programming, and working to integrate corporate video with traditional marketing and public relations vehicles.

Ron has been interviewed on local and national radio programs, podcasts, and has been quoted in national and trade publications.

He is presently working on his second book, designed to help B2B executives develop strategies for the adoption of New Media technologies.

www.ronamok.com

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'Video Brochures: How to Market
Yourself Using the Latest Technology'

Guest Expert: Ed Primeau

The Program:

How do you create a video brochure that gets you hired? What do you need to make sure you include and what must you never show? Too many times professional speakers have a poor video and don't know it, yet wonder why it doesn't bring them business. This program will help you create a video brochure that sells the value of your presentation. Learn from the lessons of Ed's 20 years working with professional speakers.

You will learn:

  • How to get great footage every time you videotape your presentation.
  • What goes into a great video brochure.
  • What you must make sure to exclude.
  • How to position yourself and your message to the appropriate audience.
  • How to source a videographer in the city you are speaking.
  • How much a video brochure should cost.

More about our guest expert:

In 1984 Ed founded Primeau Productions, Inc., a full-service multimedia production company that works with professional speakers and entertainers to help them use multimedia to market their message and work with them to develop products that provide additional income without leaving their office. Primeau Productions has produced video brochures for Steve Rizzo, Stedman Graham, Bob Eubanks, Chuck Cote, Cherie Carter-Scott, Jeff Slutsky, Vince Poscente, Richard Thieme, Richard Hadden, Bonnie St. John, Terry Brock, Wally Bock and Bobbe White, to name a few.

Over the course of his 20-year career working with professional speakers, Ed has videotaped some of the greats like Og Mandino, Les Brown, Tom Brokaw, Zig Ziglar, and Governor Ann Richards of Texas.

He is past president of the National Speakers Association of Michigan as well as a chapter member of the year. One of his companies, Primeau Productions, Inc., frequently volunteers its services for the National Speakers Association.

www.primeauproductions.com

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'Leveraging Your Videos
to Create a Stampede of New Business'

Guest Expert: Ed Primeau and Ben Potter

Additional resources for this seminar:

Two additional resources are available: video tutorials on working with YouTube, and a list of social media sites where you can upload your video. Links to these will be emailed to you if you purchase the recording.

The Program:

We've hit "The Video Revolution" with millions of new videos appearing on the Internet every day. One colleague's YouTube video drew nearly 100,000 viewers within 3 weeks of posting, resulting in thousands of book, DVD, and speech sales. How can you similarly create a quality video that is watched and passed on to your target market — with no cost of distribution?

Your video has to stand out from your competitors'. You have to provide high value. So, what can make your video unique? How do you create and utilize video in ways that will bring you more business? Where can you place your video (besides YouTube) to bring you customers?

Ed and Ben of Primeau Productions, Inc., share their success on how to create high-quality video and properly distribute it for maximum exposure.

You will learn:

  • What goes into a great video these days
  • How to begin a video-casting series
  • How to make your videos interactive, engaging and profitable using annotations
  • What are some of the many networks you can post your video on
  • When to use video clips and when to use your "demo"
  • What software programs to use to create video
  • How to track the success of your video
  • How to get your video seen by millions

More about our guest expert:

If you search Google for Ed Primeau, you will find many pages of Web sites that Ed has developed or contributed to as a video producer, writer, and marketer. Ed Primeau is the president and CEO of Primeau Productions, Inc., and has been creating audio and video marketing, demo videos, and multi-media products for almost 30 years.

From one reinvention to the next, Primeau productions still produces successful professional speaker demo videos and incorporates the "New World Marketing" into their ever-growing business.

Ben Potter belongs to the generation that grew up and shaped social media, and the current shape of Internet-based marketing. Ben went to school at Columbia College in Chicago where he majored in E-marketing and Small Business management. Ben saw a rift in the world of marketing between burgeoning social media and Web marketing, and realized there was a problem and he wanted a solution. Since 2006, Ben has been learning, perfecting and implementing social media marketing strategies that have been proven to increase sales, conversions, Web traffic, brand loyalty/positioning and Internet presence. Ben is the director of social media marketing at Primeau Productions.

www.primeauproductions.com

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'Seating Strategies to Engage
and Involve Your Audience...
and Boost Back-of-Room Sales'

Guest Expert: Paul O. Radde, PhD

Additional resources for this seminar:

Paul provided a detailed handout for his session. When you purchase the CD or MP3, we will email you a link for downloading the handout.

The Program:

Your normally well-received presentation isn't going so well. You are used to people laughing, nodding, and being engaged, but this room is set with rounds of 8 and people's backs are to you. And the last row is so far back you can't see their eyes. Or maybe you're a light-hearted speaker and the rigid straight-across rows don't allow anyone to see each other, which you know is critical for humor.

What is the right setup for your presentation? How do you specify and educate meeting planners to set the room to get more engagement from the audience? Are there better designs to give the planner and the hotel staff? How can the seating setup affect back-of-the-room sales?

You will learn how to:

  • use state-of-the-art seating arrangements to optimize the learning environment, and increase capacity and back-of-the-room sales!
  • improve line of sight, comfort, safety, access, audience responsiveness, and networking.
  • utilize 4 state-of-the-art seating principles to design, set, or troubleshoot any meeting room.
  • put into action 3 tips on design, A/V, traffic flow, noise, and lighting to fine-tune the room.
  • accommodate last-minute registrations and ADA requirements.

More about our guest expert:

Dr. Paul O. Radde has been pioneering innovative room setups since 1982, when he served as logistics chair for the National Speakers Association annual meeting. Since then Paul has written for meeting industry magazines, presented to industry associations, and written the Convention Industry Council 6th Edition chapter on "Event Room Setup," setting the national standard for the industry. Paul also presented at a NSA Platform Skills weekend in Phoenix. Tim Gard, CSP, CPAE, says, "Paul has a black belt in room setup." Paul published the definitive book on room setup, Seating Matters: State of the Art Seating Arrangements, in October 2009.

Paul is a practicing positive psychologist, author, OD consultant, and professional speaker. The founder of Thrival Systems® and Thrival Presentations in Longmont, Colorado, he serves as a "transformational path lighter" with his work on the "Thrival" state, and presentations including "YEA! You're Enough Already!"

www.Thrival.com

www.Innertude.com

blog.Innertude.com

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'Earn More and Work Less
by "Expertizing" Your Book and Business'

Guest Expert: Fern Reiss

Additional resources for this seminar:

Resource list -- (PDF, 85K)

The Program:

If you've written and published a great book, don't you deserve to see terrific book sales and an increase in your speaking and consulting? It's time to consider "Expertizing" your book and business. Expertizing is not only a way to get better media attention from journalists, it's also a way to get more clients, more speaking engagements, and more sales.

Fern Reiss has Expertized authors, small businesses, large businesses, and nonprofits — everyone from the Hilton Hotels Corporation to the United Methodist Church. Learn how to Expertize your book and business.

You will learn:

  • What is "Expertising"?
  • How to generate publicity for your book and business — online and off
  • The five biggest (and most expensive) pitfalls of book marketing — and how to avoid them
  • How to get the media to call you for quotes
  • How to coin juicy sound bites and get into nearly any publication in the world
  • How to get the benefits of a $100,000 PR campaign — while spending less than $2400
  • How to earn a five-figure monthly income by leveraging your book into an association or subscription Web site

More about our guest expert:

Fern Reiss has been featured, and her books and business mentioned, in over 100 prestigious publications, from the New York Times and the Wall Street Journal to full-page stories in Fortune Magazine and a full segment on Wall Street Week. In her consulting and workshops she teaches a combination of easy-to-learn traditional media tactics as well as lucrative social media techniques. She is currently a finalist in the Business.com Small Business contest.

Fern is CEO of PublishingGame.com (books, workshops, and consulting for writers on how to get a literary agent and publish traditionally, self-publish, and successfully promote their book) and Expertizing.com (how to get better media attention for a book, business, or non-profit.) She founded the Expertizing Publicity Forum, which enables a dozen individuals and small businesses each year to personally pitch top journalists with personalized feedback from the journalists guaranteed. She is the author of the popular Publishing Game book series.

Fern is also director of the newly launched International Association of Writers (AssociationofWriters.com), offering publicity vehicles (including an international speakers bureau, database of experts to the media, syndicated articles directory, freelance writers forum, and query letter/manuscript submission forum) to writers worldwide.

Fern is a frequent keynote speaker at corporate gatherings, and regularly speaks at conferences including the American Society for Journalists and Authors, Bulldog Reporter Media Relations, The Commonwealth Institute, Young Presidents' Organization, Independent Book Publishers' Association (formerly PMA), and Book Expo America. Her complimentary weekly ezine, The International Association of Writers' newsletter, which includes information on how small businesses can get better media attention, goes to over 40,000 subscribers around the world.

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'Tall Tales Create Giant Sales:
Using Your Stories to Get More Business'

Guest Expert: Jeanne Robertson, CSP, CPAE

The Program:

Stories—they are the core of a memorable speaker's presentation. If they are funny and make a point, they can be gold.

But even if you've crafted a memorable story into a home-run speech, what do you do for an encore? If the client wants you back the next year, can you come up with all-new, polished material?

Does it make sense to give away some of your best stories on YouTube and CDs? Will it prevent audiences from watching or want them to buy more?

Jeanne Robertson is the best of the best. She comes up with new material every day. And she tracks what she tells her audiences to ensure they get a new presentation every time—even if it's every year for a decade.

Jeanne has parlayed her wit into weekly sold-out thousand-seat theater engagements, a highly rated Sirius radio show, and 4-million-hit YouTube videos.

If you don't have a system to create and craft new material, or want to use your stories to leap-frog your business, then you need to listen to this special teleseminar.

You will learn:

  • why it's important to be continually creating new content
  • how to capture new material daily
  • why it's critical to log what you've told each audience
  • how to use your material to attract new clients
  • how strategic videos on YouTube can garner an avalanche of DVD, book, and speech sales

More about our guest expert:

Jeanne Robertson is a professional speaker who specializes in hilarious humor based on her life experiences. Speaking to thousands of people annually, she utilizes her positively funny style to illustrate that a sense of humor is much more than a laughing matter. It is a strategy for success.

You may have seen this Hall of Fame speaker being interviewed by CBS correspondent Morley Safer on "60 Minutes" or heard her daily on Sirius/XM Radio's Family Comedy Channels or seen her YouTube clips that have had more than 13.5 million hits.

www.JeanneRobertson.com

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'Subscription Products:
Getting Customers to Pay You
Again and Again (and Again)'

Guest Expert: Ron Rosenberg

The Program:

Getting paid to speak is a pretty nice way to make a living. But what happens when the economy, injury, and terrorist attacks put the brakes on your bookings? Who pays the bills then? Find out how marketing expert Ron Rosenberg has completely transformed his speaking business from "speaking for fee" to "speaking for fee plus product sales plus continuity income" and learn how he accomplished this while grossing more in a single month than many speakers do in an entire year!

You will learn how to:

  • Select audiences who will use their own credit cards to invest in their education
  • Be sure every buyer in your session signs up for your continuity product
  • Get meeting planners to let you sell your products during your program
  • Choose the right delivery method -- online vs. mail; the wrong choice can kill your revenue
  • Effectively recruit from three key sources of prospects for your continuity product

More about our guest expert:

Ron Rosenberg is a nationally recognized, award-winning expert on marketing and customer service and a winner of the prestigious "International Marketer of the Year" award at the GKIC International Marketing Summit. He has authored several books and learning systems and is the founder of Drive-You-Nuts.com, a customer service Web site.

Over 15,000 people have subscribed to his "In-A-NutShell" newsletter. His expert commentary has been featured in The New York Times and The Washington Post, and in Smart Money and Real Simple magazines. He has been a guest on nationally syndicated radio shows including ABC Radio, Dateline Washington, and The Gary Nolan Show.

Drive-You-Nuts.com

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