'Create Dazzling Videos to Transfix Audiences
and Springboard Your Business
(WEBINAR)'
Guest Expert: Eric Chester, CSP, CPAE
Webinar video:
If you order the CD or MP3, you will get a link to the recorded video of the online webinar.
The Program:
If a picture is worth 1000 words, what's a compelling video worth? Tens of thousands of dollars. Perhaps six figures. Maybe millions. If it's a video that is well-crafted and so intriguing others can't help but pass it along — to their many followers, Facebook friends, and LinkedIn connections.
Amazing, original short videos can help you secure more engagements, promote your event or presentation, enhance your program, launch your book, and create more fans.
Can you get away with a talking-head video? Or a PowerPoint slide show with your droning narration? Not anymore. Not if you want to really cause some buzz. Not if you yearn to turn viewers into buyers.
It's not that hard to produce an enticing video. But even if you hire a producer or animator, you must see this session so you know how to direct them. What you don't know (and perhaps think you do) will cost you many headaches, delays and much money.
In this webinar, you'll view short clips of videos to illustrate the points followed by Eric's commentary. You'll want to see what he is talking about to fully appreciate his remarks.
Get inspired to create a buzz-worthy video and learn some shortcuts. Eric is a master at creating innovative and intriguing videos. See a sample.
You will learn:
- why original, creative video makes you stand out far ahead of your competition
- why clients will adore you for helping them promote their event and your session in short promo videos
- how video interviews interspersed in your presentations can cement your message
- how video gets your book promoted more effectively than an email or snail mail campaign
- how to understand the step-by-step process of creating a compelling video
- how to find and work effectively with video vendors
More about our guest expert:
Eric Chester CSP, CPAE takes business leaders on a backstage tour inside the minds of their most challenging employees and teaches them how to develop young talent. He's the author of "Reviving Work Ethic — A Leader's Guide to Ending Entitlement and Restoring Pride in the Emerging Workforce" and is the founder and CEO of the "Bring Your 'A' Game to Work" Training and Certification Program. (You might also know him as NSA's rockin' convention promoter.)
www.ericchester.com
'Proving Your Worth:
Showing Your Presentation's Value
to Increase Bookings and Fees '
Guest Expert: Chris Clarke-Epstein, CSP
Additional resources for this seminar:
Handout — (PDF, 540K)
The Program:
Do you know what ROI and ROA (Return on Attendance) actually mean in the meetings world? If a meeting planner asked you, "What do you do in your programs to ensure my ROI, and can you prove its effectiveness?" would you have an answer? Do you know how focusing on ROA can increase your bookings and income? After this session, you will have answers to all three questions.
More than ever, speakers are being asked to explain their content and methodologies, while justifying their fees. Increasingly, speaking the language of ROI and knowing how to deliver on an ROA promise will allow you to differentiate yourself in the marketplace. During this information-packed session, you'll not only learn the ins and outs of the meeting industry version of ROI, you'll also have the opportunity to see how ROA needs to be factored into your speaking content and your business processes.
As a bonus, when you purchase the recording, you'll be sent a link to download the NSA White Paper "How Speakers Deliver Return on Attendance" written by Chris Clarke-Epstein, CSP.
By attending this session, you will:
- study the factors that impact whether participants actually use your content
- learn the success factors valued by C-level executives
- explore additional services you can add before, during, and after your programs that will add to the value of your work and increase the ROA of your programs
- develop your own ROA Plan of Action
More about our guest expert:
Chris Clarke-Epstein, CSP is a speaker, consultant, and author who works with leaders who want to lead more than they manage and teams who want to have fun while they're learning to be more effective. Chris is a past president of NSA and led NSA's Knowledge Management initiative during her year as president.
www.change101.com
'Important Questions Every Speaker Needs to Ask'
Guest Expert: Chris Clarke-Epstein, CSP
Additional resources for this seminar:
Handout — (PDF, 20K)
The Program:
Do you wish you had the right questions to turn a prospect into a client? Or a one-time client into a long-term one? How do you ask questions that dig into the real issues—with prospects, clients, audiences—so you know exactly how to help them, and they see that you offer exceptional value? Wise people are often noted for the insight-generating questions they ask, rather than the answers they provide. Join Chris for a session of questions that will pay off big time—if you're willing to ask them with consistency and confidence.
You will learn:
- Ask questions that turn prospects into clients
- Ask questions that make customization fun
- Ask questions that invite people into your message
- Ask questions that make you a better speaker and expert
- Ask questions that build relationships
- Create your own Top 25 Questions list
More about our guest expert:
Chris Clarke-Epstein, CSP is a speaker, consultant, and author who works with leaders who want to lead more than they manage and teams who want to have fun while they're learning to be more effective. Chris is a past president of NSA and led NSA's Knowledge Management initiative during her year as president.
www.change101.com
'Create a Website Where
Content Does Your Marketing'
Guest Expert: Chris Clarke-Epstein, CSP
The Program:
Everyone knows that speakers have to have websites. Do you know what should be on your website to profit from your visitors? If content is king in the world of e-commerce, what's the content that will help speakers book business, sell product, and establish expertise? Join Chris Clarke-Epstein, CSP as she shares her research into what makes a speaker's website work as a marketing tool.
You will learn:
- How to identify the different groups that you want to visit your site and what they want to find there
- How content on a website differs from content in print
- How you can gather data, create speech material, and enhance your credibility while you sleep
- How your website policies can make or break repeat visitors
- How to invest your ongoing website development time wisely
- Three simple things you can add to your site that will increase traffic every time you speak
More about our guest expert:
Chris Clarke-Epstein, CSP is fascinated by how technology works for speakers. In fact, she has studied the relationship between what websites can and can't do for speakers and what speakers think they can and can't do for their marketing efforts and loves to talk about the differences. Chris is a past president of NSA and led NSA's Knowledge Management initiative during her year as president.
www.change101.com
'Vocal Impact:
What You Don't Know Can Hurt You'
Guest Expert: Candice Coleman, Ph.D.
The Program:
Does your voice really match how you want to be perceived: confident, credible and powerful? Or does it project weakness and insecurity? For speakers, trainers and consultants, the sound of your voice directly affects those perceptions and your bottom line. Do you know how to care for your voice so it's always at its best? You'll learn practical tips that get results.
At this seminar, you'll discover more about your voice and how to use it than you probably ever imagined. As an added bonus, when you register you'll get a Personal Voice Assessment to help you identify your own vocal issues.
You will learn:
- Ways to use your voice to keep your audience's attention
- How to create more richness -- and impact -- in your sound
- Specific exercises to get the voice ready for speaking
- Voice care for the long haul
Additional resources for this seminar:
Personal Voice Analysis -- (PDF, 112K)
Handout — (PDF, 160K)
More about our guest expert:
Dr. Candice Coleman has shared the stage with such celebrities as Leslie Ann Warren, Rich Little, Vicki Lawrence, and The Lucy Show's Gale Gordon. While working as an actress, singer and college theater professor, Candy began to focus on the use and care of the performer's voice. She has taken that expertise into the corporate world with such clients as Edward Jones, General American Insurance, Ashland Chemical, Emerson, and Boeing.
Candy also works with broadcasters to help them with their voice and delivery skills. One of her news directors told Candy that "several of our people literally owe their careers to you."
Besides being one of the vice chairs of the 2004 NSA Eastern Workshop, Candy is a past president of NSA/St. Louis. She is also a member of the Voice and Speech Trainers Association and closely associated with The Center for Voice in St. Louis.
www.sayitwell.com/
'Finding and Cultivating New Business:
How to Qualify and Interest Decision Makers'
Guest Expert: Lois Creamer
Additional resources for this seminar:
Handout — (PDF, 44K)
The Program:
The selling of business services has changed. You used to be able to cold call prospects, and have a good chance of talking to them and then garnering their interest. Now you get voicemail and no one calls you back. What if you had a compelling introduction, whether talking to someone live or leaving a message? What questions can you ask that qualify them without your seeming intrusive? How do you politely uncover if this is the decision maker?
Lois will share proven strategies for building a successful speaking practice. She works with professional speakers to help them book more business.
You will learn:
- Develop a positioning statement to capture your prospect's attention in seconds
- Use Lois' qualifying system which ensures you only spend time with those most likely to buy
- Get to the real decision maker
- Ask questions that uncover if you are a good fit
- Gain the competitive edge so you close more sales, make more money, and attract loyal customers and prospects
More about our guest expert:
Lois Creamer works with professional speakers who want to book more business and make more money. Her background in corporate sales and as staff to a nationally recognized speaker led her to form her company, Book More Business. She has a proven track record of success in growing a speaker's business. Her client list consists of speakers early in their careers as well as CSPs and CPAEs earning seven-figure speaking incomes.
Her expertise in this industry has led her to be called upon to participate in several programs for the National Speakers Association, including programs at national conventions and workshops and chapters all over the country. She is the author of Working Smart, Not Hard -- A Business Manual for the Professional Speaker as well as several audio programs.
www.bookmorebusiness.com
'Beyond Presentation Basics:
Creating a Home Run Speech Every Time'
Guest Expert: Bert Decker, CSP, CPAE
Additional resources for this seminar:
Handout-- (PDF, 2.2MB)
The Program:
You know you're a good speaker. You get good — often great — evaluations and audience response. But you're sure you could be even better with some tweaking. What can you tweak? You have good content, strong delivery, engaging stories and humor, effective body language, and no non-words. What is there between what you're doing now and what could yield a much bigger impact? You don't have delusions of being a Martin Luther King, Jr., Steve Jobs, Oprah, or Barack Obama. But you can learn from these great presenters how to make your own talks even more powerful.
Bert Decker, chairman of Decker Communications, Inc., has analyzed great speakers for years, for his clients as well as for major media. He will help you understand what outstanding presenters do that "okay" ones don't. He'll give you tips and techniques that you can use to turn more of your speeches into home runs.
You will learn:
- how to decide the experience you want to create
- how to use your authentic energy and uniqueness on purpose and with power
- the difference between oratory, "speechifying," and illustrated lecture — and which one is right for you
- when to use rhetorical and oratorical devices like alliteration, repetition, the "rule of three," and "set 'em up and knock 'em down"
- how to put into practice becoming more open vs. closed, vulnerable vs. distant, fluid vs. stiff
More about our guest expert:
Bert Decker is a national communications expert, best-selling author and entrepreneur, founding the 100-person communications training company Decker Communications, Inc. He has been featured in the NY Times, Business Week, 20/20, as well as being the communications commentator for the NBC TODAY Show for the Presidential Debates.
Bert has served as a presentations coach for Coach to Charles Schwab, U.S. House Speaker Nancy Pelosi, former Mattel CEOs John Ammerman and Jill Barrad, Olympians Bonnie Blair and Tom Dolan, SF 49er All-Pro Brent Jones, and dozens of other executives. He is the author of You've Got to Be Believed to Be Heard and Speaking with Bold Assurance.
www.decker.com, www.deckerblog.com
'The Secrets of Print-On-Demand:
Print Your Book in a Week
Without Filling Your Garage with Boxes'
Guest Expert: Don DeHart, president of DeHART's Printing Services Corp.
The Program:
You've heard it over and over: "You need a book to accelerate your career." But you don't have two years to wait for a major publisher to produce your book. You want to have a book printed — and soon — but you also don't want to mortgage your house or have a garage full of unsold books. Print-On-Demand is a way you can have your book printed in small quantities, yet not pay through the nose. Don's company prints 30–40 titles a week — all using Print-On-Demand.
You will learn:
- What Print-On-Demand is and isn't
- How Print-On-Demand can work for you
- How you need to prepare your book for publishing via this method
- What are realistic costs
- How you can get your book published quickly
- How you can get the best price per book
- An alternative to storing extra books in your garage/basement
More about our guest expert:
www.deharts.com
'Profitable Blogging:
How to Blog Effectively & Efficiently
and Generate Sales'
Guest Expert: Ted Demopoulos
Additional resources for this seminar:
Handout-- (PDF, 70K)
The Program:
You've set up a blog. You may (or may not) be updating it regularly. Yet you know you could use it to bring in more income by promoting your speeches, consulting, training, books and other products. How? Some blogs are infinitely more successful than others. Some bloggers spend little effort yet get great results. If you're going to blog, you should do it right! Discover how to blog more effectively and efficiently, maximize ROI, make more sales and position yourself as an expert via your blog.
Blogging greatly increased Ted's website presence overnight, doubled his Internet traffic in a month, and has been instrumental in selling speeches, consulting, and training classes. He learned the hard way and wants to save you headaches and time.
You will learn:
- How to ensure your blog has the characteristics shared by all successful business blogs
- What kind of results can you expect from your blog
- How many readers you need for profitability
- How to build traffic to your blog
- Search Engine Optimization for blogs
- How to write blog posts quickly and efficiently
- Ins and outs of promoting yourself and your products effectively
- Special considerations for promoting your book via a blog
- The pros and cons of running Google AdSense or other advertising in your blog
More about our guest expert:
Ted Demopoulos' professional background includes over 25 years of experience in information technology and business, including 15 years as an independent consultant. Ted has helped start a successful information security company, was the CTO at a "textbook failure" of a software startup, and has advised several other startups. Ted is a frequent speaker at conferences and other events, coauthor of Blogging for Business, and the principal of Demopoulos Associates. Ted also has an ongoing software concern in Hong Kong, The Arial Group, an Enterprise Risk Management solutions provider.
Web site: www.demop.com
Blog: Blogging for Business
'Use Unusual Products
for More Credibility and Bigger Audiences,
and to Help Your Bottom Line'
Guest Expert: Mike Domitrz, CSP
The Program:
You're already selling books, eBooks, CDs, DVDs and/or MP3s. So what else could you offer your clients, audiences and website visitors? What could not only yield additional sales, but will help cement you as an expert and bring more attendees to your presentations?
It's time to think beyond the commonplace products. Learn how to adapt Mike's experiences to your market and your goals — all while reinforcing your key messages and brand. While Mike's organization focuses on spreading their mission, you'll be able to think of many ways to turn these ideas into a profit for your speaking business.
Mike has learned how to create and produce resources for markets (education and military) that don't typically have a lot of money budgeted for materials on the issue he discusses. His ideas can easily translate to corporate and association clients. He shares what he's found to work — as well as what hasn't worked — when creating and selling out-of-the norm materials.
You will learn:
- design and sell posters, pins, t-shirts, and even temporary tattoos that increase your revenue and buzz for your program
- utilize pre-sold products to get more attendees in your breakout room
- provide products that cement your message and brand with high value and visibility long after you're gone
- promote your helpful materials (hopefully your products) from the stage without a sales pitch
- get more by giving away your resources
More about our guest expert:
Who is Mike Domitrz? In his first 12 months of speaking professionally, he spoke to over 50 campuses, published a critically acclaimed book, and built a reputation for providing programming no one else was giving to students. Five years later, he was a Certified Speaking Professional with the National Speakers Association.
While many speakers businesses have struggled in the economy, Mike's speaking schedule has been busier this year more than ever before. He continues to speak in over 75 educational institutions and military installations a year — while producing successful educational materials for various groups (books, DVD, poster series, tattoos, buttons, pins, educational clothing, and more). Discover how he creates SUCCESSFUL products which are always congruent with his message and his passion!
www.thedatesafeproject.org