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'Speak So Every Audience Understands:
How Your Language Makes (or Breaks)
Your Presentation'

Guest Expert: Heather Hansen

Additional resources for this seminar:

Handout -- (PDF, 3.4MB)

The Program:

They are everywhere. But you probably don't even know it.

Who? Audience members who don't understand what you're saying. They may be professionals, but English is their second language. Or maybe they are native-English speakers but can't discern some of your words because of your enunciation or accent—or their hearing loss.

In order to connect with our audiences, it's critical that our listeners can understand what we're saying. As professionals, we know the common pitfalls—speaking too fast or using uncommon jargon—but what about the way we articulate our words and sentences?

Are there ways to ensure that mixed-language audiences can understand us better? Is there a certain accent or way of speaking that is easier to understand than others? If we change our speech, can we still be authentic?

In this unique teleseminar, speech and language specialist Heather Hansen shares the secrets to being understood by everyone, everywhere, every time you speak in English. Whether you are a native or non-native English speaker, speaking in English-speaking countries or abroad, these tips are absolutely critical to your speaking success.

You will learn:

  • Common problem areas in English speech and how to fix them
  • The 3 things you must do correctly to be understood by everyone
  • How to adapt your speech for different non-native-English audiences
  • How to be clear AND authentic
  • Why even native English speakers need to pay attention to their speech

More about our guest expert:

American-born Heather Hansen, member of the Global Speaker's Federation and Professional Member of Asia Professional Speakers Singapore, is a speech, language and communication expert, specializing in International English pronunciation. She is founder of Singapore-based Hansen Communication Lab Pte Ltd, a corporate training firm helping top professionals speak more clearly, correctly and confidently in English. Her most recent project has been the development of an online learning portal for international pronunciation: English Pronunciation Lab.

Find out more about Heather at HansenCommLab.com and sign up for the free, 8-part Pronunciation Short Course at EnglishPronunciationCourse.com

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'How to Get Full-Fee Bookings
in Today's Market'

Guest Expert: Roger Harrop, FPSA, PSAE

The Program:

The world has changed. What used to work doesn't work nearly as well anymore. Prospects are more cautious about hiring speakers. Videos aren't working as well as seeing a speaker live.

So how do you get well-paid bookings — even international bookings — in today's market? What are new spins on old ideas that actually work now? How can you develop your formula for number of calls and free talks that lead to a full-fee speech?

Roger is a highly successful international speaker based in the UK. He has created business practices that continue to feed his speaking business. He shares not only how he gets a steady stream of engagements, but how he gets paid in full before the event, and secures a follow-up debrief (a.k.a. sales call) before he's spoken.

You will learn how to:

  • Craft a closing formula so you know how to create a regular flow of paid business
  • Look at every activity as leading to the next so your game plan is clear
  • Create your own showcases — with you as the only speaker — to get high-paid engagements
  • Modify your materials to the prospect's needs to you're the perfect candidate
  • Get 100% fees/expenses before you speak
  • Secure the follow-up meeting in advance

More about our guest expert:

Roger Harrop, The CEO Expert, has spent over 25 years leading international business at the highest level, putting him in a unique position to deal with contemporary business challenges.

His mix of vast experience allied with an accomplished ability to make business simple and his infectious enthusiasm and energy have inspired global audiences and made him the most highly regarded and sought-after international business growth expert.

His motivational, inspirational, thought-provoking, entertaining and content-rich "Staying in the Helicopter™" keynote speeches, seminars and masterclasses are regularly accredited by delegates on four continents as the inspiration for dramatic business improvement and success.

www.rogerharrop.com

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'The Makings of an Exceptional Speech'

Guest Expert: Lou Heckler, CSP, CPAE

The Program:

You vividly remember that special speaker's message and stories years—or decades—after hearing the talk. It had a huge impact on your life. You want your presentations to be that magical and memorable. You're a good speaker—perhaps very good—but know you could be even more unforgettable.

Why do some speeches stay in our minds long after the speaker has left the stage? How can you integrate some new elements of outstanding orators?

This session looks at the key elements that create a memorable and repeatable experience for listeners.

You will learn:

  • How to "yank 'em in and throw 'em out"—creating that exceptional opening that pulls the audience right up on the stage with you. . .and closing in a way that makes them beg for more.
  • Structure—it doesn't "freeze" you, it "frees" you—why an audience loves transparent structure even when they don't consciously recognize it.
  • Being the story, not telling the story—right, you've heard this before, but we'll tell you exactly how it's done. . .on Broadway, in novels, and in your presentations.
  • Truly speaking to "an audience of one"—what are those magical little phrases and transitions that make each audience member feel you are speaking only to them. . .and in an almost intimate way at that?.
  • Voice as a finely tuned instrument—ironically, one of the most ignored assets by many speakers. We'll show you the way to use your voice like Yo Yo Ma uses the cello.

More about our guest expert:

Lou Heckler, CSP, CPAE has been making a living from written and spoken words since he was 14 years old. A veteran of 14 years in public and commercial television, he has been speaking professionally since 1980 and has received nearly every major award and recognition available to professional speakers.

www.LouHeckler.com

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'Get Standing Ovations Using Broadway
and Film Performance Techniques'

Guest Expert: Lou Heckler, CSP, CPAE

The Program:

Broadway and film performers use a myriad of techniques we can adapt and adopt as professional speakers. Lou Heckler, a self-described Broadway Addict and film buff, regularly uses presentation techniques he has borrowed from performers outside professional speaking. He will share the best and most exciting tips with you.

You will learn:

  • Recreate stories more effectively on the platform
  • Choose varied paths to make points
  • Use dramatic pauses to invite passive participation
  • Make a more complete link with your audiences
  • Do more "showing" and less "telling" when you speak
  • Create a genuine performance for audiences to savor

More about our guest expert:

Lou Heckler, CSP, CPAE, has more than two decades as a professional speaker and more than 30 years in business. Lou spent 15 years in commercial and public television in on-air and managerial capacities before starting his own business in 1980. He also spent 19 years on the Adjunct Faculty of the University of Michigan's Executive Education Center, flying to Ann Arbor from his home in Florida once or twice every month during that period to teach management classes to business leaders from around the world. Lou delivers keynote addresses on Peak Performance and provides one-on-one coaching to professional speakers in the areas of speech organization and delivery.

www.LouHeckler.com

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'Profiting from Licensing
Your Programs to Organizations'

Guest Expert: Jim Hennig, PhD, CSP, CPAE

The Program:

You've created and refined highly successful programs. You want to reach more people by licensing your program to companies, earning you money while you kick back and relax or work on new projects. Licensing is a real client-pleaser too, saving them money in the process and allowing them to roll out your concepts to many more people.

But there are so many questions. How do you approach a company or association about this? Does it work best with current or past clients? How do you ensure the quality of the program is kept high? How would you set fees: annual, per-session, per-person? If there's a per-person fee, how do you audit to make sure you're getting all that's coming to you? How do you encourage the organization to keep using the program years after you're not the one presenting it?

Let the "Master of Licensing," past NSA president Jim Hennig, PhD, CSP, CPAE, show you how to take your well-proven presentations and multiply the impact and your revenue.

You will learn:

  • If your program can be licensed successfully (licensing is not for everyone)
  • The right time in your career to license your work
  • Which companies are ideal for licensing—and which are not
  • Sure-fire questions to ask in approaching companies
  • The eight possible pricing areas—how and when to use each
  • How much customizing is necessary and how to do it
  • Effective alternatives to training the trainer
  • How to make licensing work in an association
  • What items are essential in a licensing agreement
  • The critical time to get your attorney's help
  • How to handle copyright issues
  • Negotiating the deal—the do's and don'ts

More about our guest expert:

Jim Hennig, PhD, CSP, CPAE is known worldwide as a dynamic keynoter, seminar leader, and business consultant, and author. His training materials are available in 52 countries and have been translated into many languages.

Throughout his 30+ years in the speaking and training business, he has experienced hundreds of licensing arrangements, both as a licensor and licensee. He has condensed this vast body of experience and knowledge into a viable system to guide speakers to license their highly polished training programs into new income sources for themselves and more efficient training for their clients.

www.jimhennig.com

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'Licensing Ins and Outs:
Build Immediate Income
by Becoming a Licensee or Licensor'

Guest Expert: Jim Hennig, PhD, CSP, CPAE

The Program:

Should you consider becoming a licensee or licensor? What are the advantages and disadvantages of both? What are upfront costs for either role? What if you want out of the agreement or the other party doesn't deliver what they promised?

Jim has used both to build his business in good and bad economic times. In this business-building session, he shares his experience on how to use one or both business strategies to rapidly expand both your business and your income. Whether you're a beginner or veteran in the business, Jim gives clear information to help you quickly decide if licensing will work for you.

As a potential licensee, you will learn:

  • How to double your topic and content offerings to better meet your client needs
  • How to create more leads and bookings through the right licensor
  • How to find potential licensors to meet your specific needs (who are not now licensors — and design your own licensee program)
  • How to build instant credibility
  • How to have multiple experienced trainers at your fingertips (who have done successfully what you are doing)
  • What specific questions to ask to determine if this is the licensor for you

As a potential licensor, you will learn:

  • How to create instant cash flow
  • How being a licensor can become your retirement nest egg
  • The questions to ask yourself before deciding to become a licensor
  • What elements are essential in a good agreement
  • How to increase your name recognition, visibility, and speaking income

More about our guest expert:

Around the world, James F. Hennig, PhD, is known as a dynamic keynoter, seminar leader, and business consultant.

He was elected President of the National Speakers Association for 1995-96 in addition to holding the two highest speaking designations awarded by the Association: CSP (Certified Speaking Professional), and the coveted CPAE Speakers Hall of Fame Award.

A frequent speaker and consultant to many Fortune 500 companies and major national and international associations, his areas of expertise include negotiations, increased productivity, managing change, peak performance and presentation skills.

Jim's business background is diverse. He has been a national sales leader as well as president of four successful corporations in four divergent fields. An accomplished author, he has produced audio/video and interactive CD-ROM learning systems, as well as books and articles for business and trade publications worldwide. His training materials are available in 52 countries and have been translated into 23 languages.

www.jimhennig.com

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'Voice Mail Magic: Building Your Business by Phone'

Guest Expert: Melinda Henning, creator of the Doing Business by PhoneTM seminars.

The Program:

Do you freeze up when calling a prospect? Do you wonder what to say to interest him/her? What if you get voice mail -- how will you leave a compelling message that entices a call back? How often do you you call without being a pest?

Melinda has built her business almost entirely by phone. She practices what she teaches, and will share the subtle do's and don'ts so you can boost your productivity each day, strengthen business relationships, shorten your sales cycle, and grow your client base, simply by leveraging the power of voice mail.

You will learn:

  • Compelling language: What to say to generate interest and stimulate return calls
  • Appropriate persistence: How frequently to call, and when to stop calling
  • Convincing delivery: How to project your own vocal charm
  • High-Touch technology: How to make your automatic answering system feel personal

More about our guest expert:

Melinda Henning is the creator of the Doing Business by PhoneTM series of seminars for sales and customer service. Her clients include Hewlett-Packard, IBM, Informix, Oracle, Stanford University Hospital, the American Marketing Association, and many more.

www.melindahenning.com

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'Bureau Basics and Beyond:
Developing Relationships with Speakers Bureaus'

Guest Expert: Kiela Hine, president of Convention Connection

The Program:

Having as many people as possible market you makes good business sense. Or does it? How can you convince a speakers bureau to represent you? And what, exactly, does "represent" really mean? Will the bureau send a steady stream of business to you — or will it be an irregular trickle? Bureaus are inundated with speakers wanting to be booked, so how can you cultivate a positive relationship? And how do you know which bureaus are ethical, credible, and won't leave you with unpaid travel expenses? Kiela will cover all these issues and more. So if you've never worked with a bureau or want to work with bureaus more often, she'll help you navigate the bureau waters.

You will learn:

  • how to get a bureau to represent you
  • what it means to have a bureau represent you
  • what you need to have before contacting a bureau
  • how to find and choose bureaus to approach
  • how to learn how they want to be contacted
  • why you should not balk at paying a materials review fee
  • the best ways to develop a relationship without being a pest
  • the difference between net fees vs. gross fees and the importance of fee consistency
  • realistic expectations of a bureau's frequency of booking you

More about our guest expert:

Kiela Hine is the President of Convention Connection, a full-service speakers bureau and boutique speaker management firm based in Malibu, California. In business for more than 25 years and founded by motivational humorist Donny Conn, Convention Connection's team of enthusiastic and sharp client executives books dates for associations and corporations looking for motivational speakers, comedians, teambuilding programs and more. Kiela has worked with Convention Connection clients for more than 17 years as a client specialist, planning private events for major corporations, education seminars for school groups, and meetings and presentations for major national associations. Widely respected in the speaker community for her firm's continuing commitment to ethics and integrity in talent management, Kiela is also the treasurer of the International Association of Speakers Bureaus.

www.conventionconnection.net

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'Everything You Ever Wanted to Know
about Getting a Business Book Published
but Were Afraid to Ask'

Guest Expert: Matt Holt, Publisher, Wiley

The Program:

Matt Holt is one of the top five players in the business publishing world. He knows what sells. He knows what authors need to do to partner with publishers. He knows what annoys him. He will share the straight scoop that will save you lots of time and money from pitching the wrong book to the wrong people.

Many would-be authors think that once their book is in print, the publisher will push it to bestsellerhood. You are smart enough to know that isn't true. Matt will discuss what you will be expected to do to market your book.

If you've considered proposing a business book to a major publisher, this is a must-hear session. Matt will cover what gets his attention and what gets tossed.

You will learn how to:

  • Capture a top publisher's attention
  • Avoid common mistakes would-be authors make
  • Submit a pithy proposal including key elements
  • Help your book sell big
  • Know when you will be expected to pay for editing, illustrations and promotion
  • Market your book pre-publication

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'The One-Page Business Plan
for Speakers and Consultants'

Guest Expert: Jim Horan

The Program:

Profitability is no accident — it takes a plan. This program may be the most important thing you can do to dramatically move your speaking and consulting business to new levels. In this program Jim Horan, author of the best-selling book The One Page Business Plan® shares how to turn your good intentions into solid profitable business by writing a very concise, yet very powerful one-page document. Is this another ho-hum course on business planning like the ten others you have attended? No way! Jim knows how to capture the essence of any business in just a few minutes using his innovative key word and short phrase technique. You will have a draft of your plan at the end of the hour.

Why does the One Page Business Plan work? It works for some very simple reasons. First, the One Page® system makes capturing your plans easy because it's only one page! There is no room for fluff and filler; it also does not require a major commitment of time. Second, the key word and short phrase technique is very powerful because it encourages you to capture the essence of your thoughts without getting bogged down in the complexity of prose writing. Also, these are your words about your business, not some computer boilerplate, so they are meaningful. And finally, the process of committing your plan into writing means you have initiated the process of committing yourself to building a real business.

Learn how to create a blueprint for success that will leave your competitors in the dust and wondering where you came from!

You will learn:

  • How to write a business plan on one page that will change your business forever.
  • The 5 essential ingredients every business plan must have to be successful.
  • How to write a vision statement that graphically describes any business in two sentences or less.
  • How to create a mission statement that describes why your customers want to buy.
  • How to design quantitative business and financial objectives that drive behavior and produce results.
  • How to craft strategies that every speaker and consultant must have in their plan.

Additional resources for this seminar:

One Page Business Plan Template — (PDF, 107K)
One Page Business Plan Sample — (PDF, 92K)
One Page Business Plan Strategy — (PDF, 53K)
"On the Same Page" Article — (PDF, 45K)

More about our guest expert:

Jim Horan is an experienced Fortune 500 financial executive, entrepreneur and a small business expert. In the past ten years, he has helped thousands of entrepreneurs and small business owners make their businesses profitable with sustainable cash flow. Jim has a unique ability to take complex situations and make them simple.

Jim knows the entrepreneurial path well. He started the CFO Consulting Group in 1990 after almost two decades in senior financial positions with Shaklee Corporation and Bayer Pharmaceuticals. As a senior financial executive and consultant and his focus has always been on profitability and cash flow. However, he is fluent in all components of the business equation including sales, marketing, manufacturing, finance and accounting. Today CFO Consulting Group is a broad-based financial and business management consulting practice serving both startups and well-established companies throughout Northern California.

The One Page Business Plan Company is a division of the CFO Consulting Group and was established in 1998 to create a series of products to simplify the business of business with a particular emphasis on business planning products, workshops and consulting. The One Page Business Plan® product line is designed to serve entrepreneurs, small business owners and busy corporate professionals. The company's first products built around the concept of the highly innovative One Page Business Plan® have been received exceedingly well by the entire business community. One Page Business Plan® is now in its second year of being in the top 2% of amazon.com best-selling titles. The One Page Business Plan® Workshop remains one of the best attended and highest ranked workshops offered through the SBA. The company recently introduced its first web-based enterprise application, The One Page® Planning and Performance System.

Jim Horan is an experienced public speaker and talks frequently to national trade and professional organizations. His presentations, workshops and seminars are highly practical, filled with lots of useful information on building a profitable business and known for their high level of interactively. Participants always leave with new practical tools and highly motivated.

www.onepageplanning.com

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