'Digital Audio Magic:
Easy Ways to Produce and Sell
More and Better Audio Products'
Guest Expert: John Runnette
The Program:
If you're not expanding your digital audio product line, you're leaving a lot of money on the table.
How can you record and distribute audio products easily in digital format? What are the critical steps you must take to enable customers to download your recordings? John Runnette, one of the industry's most respected audio producers, has agreed to share his tips and techniques on how you can refine, tune up and expand your content in ways you never thought possible.
Learn how you can re-purpose your audio product for multiple uses -- audio modules, eBooks, and special reports. Take advantage of the new market opportunities offered by streaming, downloading and podcasting. Revitalizing your audio is a necessary part of every speaker's, trainer's and consultant's career, and you'll learn how to do that -- and more -- in this teleseminar.
You will learn:
- How to move your audio content into the digital domain before it's too late.
- Why you must record every speech, workshop and teleseminar -- and tips on how you can do that easily.
- Advice on what makes the best audio product that defines your style.
- How to create audio testimonials that really sell for you.
- How you you can turn those old cassettes into new audio products.
- Tricks for selling your audio products on the Web.
- How to have your own radio show overnight -- it's easy!
More about our guest expert:
After 30 years, three Grammys, one Clio, and numerous Audie and Earphones Awards, John Runnette still enjoys producing powerful audios. Working with the Guthy-Renker Corporation since its inception, he has helped Marilu Henner and Jorge Cruise focus and deliver their messages. He has also produced audios for motivational speakers, most recently Jack Canfield and T. Harv Eker. The list of stars and authors he's worked with is long -- from Matt Damon and Jamie Lee Curtis, Sidney Portier and Tim Curry to Ariana Huffington, Fannie Flagg and Charles Bukowski. His radio programs and the plays he's directed have been heard on public radio. John also produces audio testimonials and works with speakers and authors to help them shape their content and audio products.
www.wererollingproductions.com
'Make Your Web Site a Profit Center:
Internet Marketing Techniques for
Speakers, Authors and Consultants'
Guest Expert: Ford Saeks
Additional resources for this seminar:
Handout -- (PDF, 575K)
The Program:
Would you like to plug the profit holes in your Web site that are robbing you blind without your ever knowing it? Want to know some simple yet powerful "tricks" that few know and almost no one knows how to institute properly? Are you anxious to learn how to increase sales from bookings, product sales, and consulting services?
Join Ford Saeks, the mastermind behind Randy Gage's Internet marketing, as he reveals the secrets to successful Web design that produces lots of sales!
You will learn:
- The three things that you can do now to dramatically improve your online sales.
- How to make your site a speaker support system.
- Effective Web marketing techniques you can implement yourself.
- How to entice online buyers.
- Secrets to getting real, qualified traffic.
- And much, much, more...
More about our guest expert:
As President & CEO of Prime Concepts Group, Inc., Ford is best known for positioning people and their products & services for profit through proven marketing and innovative publicity campaigns. Thousands benefit from his "Success Strategies" column in business & trade journals nationwide, listen to him on numerous radio & television interviews, and benefit from his customized consultations, corporate presentations, public seminars and training resources. He shares real life advice as someone who has been there in his own ventures and with his many clients.
Ford's sales-producing, profit generating solutions help people reach success in their new or existing business ventures by making every dollar count. For over twenty years, Ford has been actively involved in the successful growth and operation of multiple business ventures in a variety of industries. He built his first business at age 16, reaped the profitable rewards and was labeled "A True Entrepreneur."
"Making it today in business is tough, and in order to expand your position or dominate your market, you've got to have the right expertise. Ford Saeks helped me to not only restructure my business, but he tripled my income in a few short months."
-- Les Brown, Best-selling Author & Award-Winning Celebrity Speaker
www.primeconcepts.com
'Use Social Media Marketing
to Grow Your Speaking & Consulting Business'
Guest Expert: Ford Saeks
Additional resources for this seminar:
Handout -- (PDF, 1.3M)
The Program:
Are you making the most of the social media sites? Do you even know what that means? Here's your chance to get on the social media bandwagon and not get left behind from those already benefiting from the social community networking sites, like LinkedIn, Facebook, MySpace and others.
Learn how to use your expertise, experience and opinion to drive a steady stream of prospects to your business. Sound complicated? Don't worry, because Ford will show you how to use social media networks like YouTube, LinkedIn, Facebook, MySpace, Digg and others to build your brand awareness, increase visibility, and generate prospect interactivity to get more bookings and sell more products and services.
This is a must-attend for professional speakers, consultants, authors, and trainers like you who want to increase traffic to their Web sites and make more money. This is your chance to get the details on how you can grow your business using social media marketing (SMM) and get a competitive edge to dominate the marketplace.
Social media marketing lets you target the community you want to reach with a message that appeals to them and invites contribution and feedback from them — all the while bringing you more eyeballs to your site, butts in your seminars, bookings on your calendar, and money in the bank.
You will learn:
- why you cannot waste another minute to stake your claim on social media sites
- what are the best strategies to use to drive traffic using SMM
- how to benefit from the top 25 social media Web sites
- how to reserve your brand and protect from "social media identity theft"
- how to build a powerful profile
- how to creating content that's perfect for your target audience
- how to funnel traffic from the popular social media sites
More about our guest expert:
As one of the world's most in-demand marketing experts, Ford Saeks' sales-producing, profit-generating solutions help people reach success in their new or existing business ventures by making every dollar count.
Ford's extensive background in the business world provides his clients with a unique advantage. He has successfully founded 10 companies, received three U.S. Patents, holds multiple trademarks, and has developed an impressive collection of intellectual property.
As President & CEO of Prime Concepts Group, Inc., Ford is best known for positioning people and their products & services for profit through proven marketing and innovative publicity campaigns. Thousands benefit from his columns in business and trade journals nationwide, watch him on his online TV show, listen to him on numerous radio and television interviews, and benefit from his customized consultations, corporate presentations, public seminars and training resources. He shares real life advice as someone who has been there in his own ventures and with his many clients.
Ford speaks nationally and internationally on increasing marketing results and sales performance, Internet marketing/electronic commerce, and maximizing corporate and personal potential. His clients include start-up ventures, entrepreneurs, corporations, associations, and convention groups interested in reducing risk, gaining a competitive edge, and increasing profits.
www.primeconcepts.com
'How to Capitalize on Your Uniqueness
to Ensure Repeat Business'
Guest Expert: Glenna Salsbury, CSP, CPAE
Additional resources for this seminar:
Handout -- (PDF, 365K)
The Program:
Your platform effectiveness is powerfully enhanced by your clarity of unique message. Are you holding audiences in the palm of your hand? Are you experiencing repeat and referral business time after time?
One of the most practical ways to tap into your authentic message is to begin to dig out of your memory bank the most significant events, most significant people, and most life-changing insights that have impacted you.
Life-changing, transformational speakers are those who are captivatingly authentic. Our challenge is to become courageously transparent, to share our own unique truth, with a thoroughly humble heart.
You will learn:
- methods for clarifying your unique message
- tips for telling spellbinding stories
- how to utilize powerful rhythm in your speech
- why it's important to deliver elevating laughter
- practical tools with which to leave your legacy in the lives of your listeners
More about our guest expert:
If you are eager to enhance your ability to connect with your audiences... if you would like to reduce your need to market... if you would love to have all your speaking engagements come from referrals or repeat clients... if you would like to become even more powerful on the platform... then you are in the right place at the right time.
For the last three decades Glenna Salsbury has served the corporate world nationally and internationally as a consultant and professional speaker. Her clients include Merrill Lynch, Kodak, AT&T, Exxon and scores of other major companies. She specializes in leadership development, communication skills, customer service and teamwork.
Glenna's career has been built on repeat and referral business. She has never done any formal marketing and has been booked solid, earning a six-figure income every year since her second year in the business.
Glenna has received the highest awards in professional speaking. She served as the 1997–98 president of NSA. Glenna is a Certified Speaking Professional, a member of the CPAE Speaker Hall of Fame, and in 2005 was honored with NSA's highest award, the Cavett Award.
A graduate of Northwestern University, Glenna also holds Masters Degrees from UCLA and from Fuller Seminary.
www.glennasalsbury.com
'Secrets to Success with Attendee-Funded Webinars'
Guest Expert: Lee Salz
The Program:
Ask 100 people if webinars are free or for-fee. Most will say they are free. Ask the same 100 people if training is free. Most will say you pay for training.
What happens when you use webinars to deliver training?
Webinars are merely technology with multiple applications. Most have used webinars for branding, promoting, or database building. In this webinar, Lee introduces you to the world of attendee-funded webinars — webinars where participants pay to learn from you.
The presentation is virtual, but the dollars are real.
You will learn how to:
- straddle the fine line between free and for-fee webinars — not all content is saleable
- use one question to select the most saleable content — what people will readily pay to learn from you
- avoid the most common mistake that causes no one to sign-up for your webinars
- engage the 3 prospective registrant types effectively — and at the right time — so they sign-up for your webinars
- leverage the webinar buying hot zone — the window when most registrations occur
- select a title for your webinar that passes a 4-prong test
- design your most important marketing tool — the webinar description
- choose the right webinar provider
More about our guest expert:
Lee B. Salz is a recognized authority on attendee-funded webinars. He has helped hundreds of speakers, consultants, trainers and authors stop giving their content away for free and make money delivering attendee-funded webinars. Lee launched Business Expert Webinars as a means to connect speakers with virtual audiences. . .and real dollars. In addition to Stop Speaking for Free! The Ultimate Guide to Making Money with Webinars, Lee is also the author of the award-winning book Soar Despite Your Dodo Sales Manager. He's been quoted in the Wall Street Journal, New York Times, Dallas Morning News, MSNBC, Training Magazine, CBS News, ABC News and many other leading media groups.
www.businessexpertwebinars.com
'Booking More and Better Business with Bureaus'
Guest Expert: Mark Sanborn, CSP, CPAE
The Program:
Would you like to get more bureau business? Improve the quality of the relationships you already have with bureaus? Over 80% of Mark's bookings come through bureaus. After 15 years and 1700 bookings, he can provide you insights that will not only save you time and money but make you more money as well. You'll learn lots of specific strategies and techniques for increasing the quantity and quality of your work with bureaus.
You will learn:
- The biggest mistake speakers make in developing bureau business.
- The most radical but fool-proof way to establish a bureau relationship.
- The number one attribute most bureaus look for in a speaker, and how to develop that skill.
- How to identify bureaus that are a "fit" for your business.
- The nuances of product sales through bureaus.
- How to stay in touch with bureaus without becoming a pest.
- What bureaus need to sell you effectively.
- Several reasons why you might not want to accept a bureau booking.
- And much, much more....
Additional resources for this seminar:
Bureau Tips
More about our guest expert:
Because of his ability to educate and entertain simultaneously, Mark Sanborn, CSP, CPAE is known internationally as the high-content speaker who motivates.
Mark is the president of Sanborn & Associates, Inc., an idea lab dedicated to developing leaders in business and life. He is an internationally recognized speaker and author. His ideas have appeared on the pages of publications like Investor's Business Daily, Boardroom Reports, and Life@Work magazine.
He has authored or co-authored 7 books, over 20 videos and numerous audio training programs on leadership, change, teamwork and customer service. His books include: Teambuilt: Making Teamwork Work, Meditations for the Road Warrior, Sanborn On Success and Best Practices In Customer Service. He has presented over 1700 speeches and seminars in every state and 10 foreign countries.
Mark is a member of Speakers Roundtable, a group of 20 of the top speakers in the world today. He holds the Certified Speaking Professional designation from the National Speakers Association and is a member of the exclusive Speaker Hall of Fame.
His clients include Airtouch Cellular, BMW Financial, Exxon, Hewlett Packard, Mortons of Chicago, New York Life, Price Costco, and ServiceMaster.
Clients appreciate that Mark does the research necessary to understand their needs and tailors his presentation to meet their objectives. Leslie Kvasnicka of the Society of Quality Assurance wrote, "You took time to understand our organization and its members. You made your presentation seem to be designed specifically for us and we loved it!"
In 1995 Presentations magazine featured Mark as one of five "Masters of the Microphone." Mark has earned the Certified Speaking Professional designation and is a member of the exclusive Speaker Hall of Fame.
www.marksanborn.com
'Creating Fresh Content
from Your Audiences' Knowledge,
Stories, and Questions'
Guest Expert: Tim Sanders
The Program:
Your audiences possess a wealth of information. If you know how to mine it, you'll have an unending stream of useful stories and insights to incorporate into your presentations and products. Bureaus, clients, and the media will see you as cutting-edge, really understanding your audiences' situations and needs.
The reason you need to hone your audience content production strategy is because it's the only way to sustain your ability to produce content for books, sessions, and keynotes. With new tools from email to social media, it's easier than ever to create a non-stop flow of signature stories, real-world feedback, and powerful insights.
Tim has honed his audience-content capturing techniques and will share how you can use your talks, blogs, tweets, and other vehicles to uncover what your audiences and target market know and want to know.
You will learn:
- The right and wrong ways to query your audiences
- How to easily solicit their questions and examples, as well as permission to use their thoughts
- How to entice them to interact
- How to build relationships that will encourage them to share more
- How to wade through an avalanche of responses to discover the golden nuggets and trends
More about our guest expert:
Tim Sanders is a highly successful professional speaker, featured in MPI's One+ and Successful Meetings magazines. He was a finalist for Top Speaker in the 2008 annual poll hosted by American Entertainment Magazine. He's a New York Times and global best-selling author. Prior to being a speaker and author, he served as Chief Solutions Officer at Yahoo.
www.TimSanders.com
'Maximizing Microsoft Office:
Tips You'll Wish You Knew Years Ago'
Guest Expert: Tricia Santos
The Program:
Tricia SantosWould you like to know how to get your work done quicker and with ease? Wouldn't it be great to increase your output without spending forever taking a class or reading the dreaded manual? Tricia is the Microsoft Office Queen, and will share with you tips to maximize documents that speakers, trainers and consultants commonly use. Her ideas work in Word, PowerPoint, Outlook and Excel. No matter what level you're at, you'll learn ways to save time and produce better-looking documents that reinforce your brand.
You will learn:
- How to create more polished, professional documents (letters, proposals, flyers, newsletters, articles) in less time.
- Where people waste the most time and how to not fall into those traps.
- To use shortcuts that work in all Office programs.
- How to streamline your Outlook email, organize your messages, and reduce spam.
- The biggest mistakes speakers make with creating PowerPoint slides and how to avoid them.
Additional resources for this seminar:
Handout slides-- (PDF, 536K)
More about our guest expert:
Tricia Santos is a trainer and consultant who takes the technical out of technology. For over fifteen years, she has helped professionals use technology to get more done in less time (and eventually with less effort!). Her clients reflect her diverse background: she has a BA from West Virginia University, a Master of Divinity from Duke University, and a Master of Regional Planning from UNC-Chapel Hill. Tricia also served as an officer in the United States Air Force, and now runs her own business as a technology speaker, trainer and consultant. She brings all of her past experience to bear in understanding her clients, their businesses, and the challenges they face.
www.triciasantos.com
'Lessons Learned
from the Toughest Audiences in the World'
Guest Expert: Mark Scharenbroich, CSP, CPAE
The Program:
You think you've had some challenging audiences — they've had too much alcohol, you're speaking to a third-filled room, you're the seventh speaker out of seven for the day, they are having to sit through your talk before eating a long-overdue dinner.
But there are worse audiences — and Mark worked with them for decades before transitioning to "nice" audiences. He's grateful for them, as he learned much more than if he'd only been in front of polite ones. His lessons will help make you a much better speaker — with nice and not-so-nice audiences.
Listen as Mark shares his hard-won wisdom on what you can do to become even more successful in front of any audience. His ideas will help you turn the corner from speaking to an audience to connecting with your audience in a meaningful way, which will result in more bookings.
You will learn:
- what most speakers forget about their role before, during and after their presentation
- critical behaviors before you are introduced
- actions that keep many speakers unconnected with their audiences
- often-neglected keys to engaging your audience
- important questions to ask audience members after your talk
- expanding your repertoire to have more impactful presentations
More about our guest expert:
Mark Scharenbroich, CSP, CPAE, is a motivational business speaker. John Stumpf, president and CEO of Wells Fargo & Company, calls Mark "an original ... the best motivational speaker I've ever heard."
Mark has built his professional public speaking career by working in both business and education, discovering how some of the best organizations and leaders create a culture that encourages people to perform at a higher level. His messages improve employee engagement, help people to embrace change, enhance team collaboration, fuel the passion to serve others and create meaningful connections.
Clients constantly remark on his unconventional approach, knockout humor, and personal stories with universal appeal. All focus on the relationship side of creating results, connecting people to people, management to front line, team member to team member, company to customer, educator to student.
www.nicebike.com
'Using Multimedia On and Off the Internet
o Explode Your Income and the Impact
You Have on Your Clients'
Guest Expert: Bob Scheinfeld
Additional resources for this seminar:
Resource Guide and Examples
The Program:
You know that to maximize your income and ability to help your clients, you need to have products to sell that go beyond your speaking gigs. But how do you design them for maximum impact and how do you sell them with maximum efficiency and profitability -- including on the Internet?
Bob Scheinfeld will explain his rarely-shared mind-blowing techniques for using multimedia (audio + video + text) to design your products and also promote them on the Internet. If you've heard him before, you know he's on the cutting edge. You know he delivers information in easy-to-understand style. What he'll be sharing on this call is brand new.
You will learn:
- The 7 things you absolutely must know about using multimedia in product design and promotion
- How you can dramatically increase your sales and profits by using multimedia
- What to include -- and exclude -- in your sales and product "presentations"
- What equipment and software you need to work your multimedia magic
- How to easily apply what you learn and "get the job done"
- Plus so much more ...
You don't want to miss this one!
More about our guest expert:
For more than 20 years, Bob Scheinfeld has been helping people create extraordinary results, in less time, with less effort, and much more fun. His passion is helping others carve out and live what he calls their "Ultimate Lifestyle."
Bob is the grandson of Aaron Scheinfeld, who founded Manpower Inc., the world's largest temporary help service. Manpower is currently #176 on the Fortune 500 list with sales of $11 billion a year.
When Bob was just 12, Aaron began teaching him his little known success and wealth building secrets -- but passed away before he could finish explaining the complete system. Bob spent the next two decades applying what he learned, and scrambling to gather up the missing pieces of how his Grandfather amassed his wealth and became so successful in the other key areas of life.
Along the way Bob became a millionaire (and self-proclaimed stressed-out maniac), plunged more than $153,000 in debt, and spent seven years struggling with "Murphy" (of "Murphy's Law" fame) before discovering the missing pieces, re-building his business empire, becoming a multimillionaire, transforming the other aspects of his life and beginning to live what he now calls "The Ultimate Lifestyle."
Bob is the bestselling author of The Invisible Path to Success and The 11th Element. He's also an 11-year veteran of applying cutting-edge sales and marketing strategies and has had in-the-trenches experience of creating hugely profitable multi-million dollar businesses (on and off the Internet).
Most recently, Bob helped grow Blue Ocean Software from $1 million to $44 million in less than four years, resulting in the company being named three times to the Inc. Magazine Inc. 500 list. That tremendous growth, accompanied by outrageous profitability, led to Blue Ocean being acquired by software giant Intuit for $177 million.
He also played a key role in growing a computer store franchise company called Connecting Point of America from $90 million to $350 million in sales. In addition, the marketing model and system Bob created has been used to pack the room at Tony Robbins multimedia seminars.
www.invisiblepath.com